Friday, March 16, 2007

New Minus Wicks


We introduced a new line of water based air fresheners for consumers who love candles, but are able not able to burn them.

Minus Wicks were designed to sit on a candle warmer and release fragrance for up to 60 hours as water evaporates. Each Minus Wicks is water based, and does not contain any wax, which allows it to evaporate and release the fragrance.

“Our new line is unique,” said Ben, our director of marketing. “We want to allow our customers who can’t burn candles to be able to enjoy our high quality fragrances without lighting a candle.”

Minus Wicks is available in six new fragrances such as clean cotton, fresh peach, rain drops, cucumber melon and others in an 8 oz. size. Minus Wicks were intended to be used in places where candles are not allowed to be burned such as offices, dorms and apartments. Suggested retail price is $10 each.

This new line has been very popular so far! It was shown at the Housewares Show in Chicago this month, and buyers loved it!

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