Sundale Research Report #3

Most Popular Places for Candles

The living room is the leading place in the home where candles are burned most frequently. In 2005, approximately 43% of candle users burned them most frequently in the living room. This percentage is expected to remain the same through 2010. Candles make the living room feel more comfortable and are often the focal point for home décor. The outdoor part of the home, a place where candles were infrequently used, is now a popular place to burn candles. Approximately 21% of candle users burn them most frequently outside. As mentioned above, the trend of “outdoor rooms” is growing at a significant pace. In 2010, 23% of consumers are expected to burn candles most frequently in the outdoor part of their home. The kitchen and bedroom are also popular places to burn candles. In 2005, about 17% of consumers burned candles most frequently in the kitchen, with approximately 15% burning the most in the bedroom.

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